The clichéd image of an older woman wearing a full-on traditional mink coat is nowadays a rarity. Although this is still the fashion in certain circles, the fur being seen on the catwalks shows the material in a very different light. New techniques see fur being mixed with other materials such as leather, silk and wool, being cut, woven, and knitted, being dyed incredibly bright colours – the possibilities with fur are endless. There has also been a rise in more lightweight and wearable pieces – fur trims and accessories are growing more popular and are an easy way for those with limited funds to add some fur to their wardrobe.
And fur fashion is not just for the females. Designers are sending men down runways in a wide range of fur styles: everything from the modern bomber with fur to fur lapels on a range of garments – both highly wearable – as well as fur manbags and double-breasted reefer jackets in fur/fabric combinations.
Fur is far from being out-dated – it is contemporary, cutting edge, versatile and is being worn more than ever before. This could be why so many designers are adding fur to their collections – with an estimated 73% of A/W 2015/16 shows at the four major fashion weeks showing fur.
Source: http://www.wearefur.com/about-fur/why-choose-fur/fur-is-beautiful